The Mustache Effect: Groomed for Success

The Mustache Effect: Groomed for Success

When you think of the term 'hipster,' some things that come to mind may be flannel shirts, tattoos, edgy haircuts, coffee, artsy critically-acclaimed music, and yes, mustaches. They are the icon of hipster,  a signifier of embracing hipster culture, an emblem for all a part of that lifestyle. Where are you most likely to find them? Quite possibly within today's hipster-associated coffee culture. But we must ask, what kind of psychological effect does a mustache have when in context of the coffee industry? Should baristas have a mustache and would it effect how much a customer may tip?…

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